Posted by: Uma Shashikant on Thu, Jul 1st, 2010
Credit for Content
It is a strange world that content writers inhabit. While authors are placed on the cover of books and journalists given bylines for their writing, content writers seldom get the credit for what they do. Printing and production costs are seen as variable, while content is mostly treated as a fixed cost, measured in man-hours and 'bought' from the authors. Royalties are tough to get and acknowledgements if any, are lost inside the inside pages. In the e-learning business, the claimants to content are so many, that the SMEs and IDs are mostly anonymous. At CIEL, we strongly protest this regime and have refused 'prestigious' assignments that asked us to write anonymous content. In several instances, these pieces of writing have been branded by the buyer, sold at a profit, or distributed widely without the authors being mentioned.
We are happy to report that CIEL's stance about authorship and acknowledgment has been graciously accepted and implemented by fair clients. Yes Virginia, there is hope!
UTI AMC asked us to work on investor education content which they printed and distributed, prominently co-branding us on the cover and carrying credits and IPR in our name. Franklin Templeton Investments engaged us to co-author their investor newsletter and acknowledged us prominently. We are delighted at this display of fair play and acknowledgement to authors.
It is not just about publicity, which my friends say that a fledgling organisation like CIEL can do with, but about according authors their due. It is also about authors standing up and owning what they write, without passing off the responsibility under the garb of anonymity.
Trauri-web on Mon, Jul 12th, 2010 10:19:35 pm